MINDplexcity
The work that Mayra Vasquez, therapist and founder of MINDplexcity, is doing around mental health was extremely exciting to us at MCA. She specializes in serving BIPOC clients and multi-racial couples—an underserved and often misunderstood audience. She also has a way of explaining complex mental health concepts through metaphor, bringing more people in to see the importance of mental health.
Pain Points
What good is an incredible message if no one can hear it? Despite an expensive monthly budget for Google ads, Mayra wasn’t reaching her audience. The MINDplexcity website was failing to come up on search pages. Because Mayra had trouble channeling herself authentically on social media, her account was stagnant. Finally, MINDplexcity doesn’t accept insurance, so Mayra needed help finding the clients in certain income brackets.
Goals
Mayra hoped to fill her schedule with additional clients, build a waiting list, and maintain a steady stream of new inquiries. In the future, Mayra plans to build a practice where therapists of color can serve their own communities, and this requires growth monetarily and in awareness.
Solution
We sharpened the message of MINDplexcity by clearly defining the mission, core values, and identity of Mayra’s brand. We then designed a new website and social media strategy around this messaging. Together with a new sharpened branding aesthetic, the result was a distinctive look and feel which stands out from other mental health messaging.
Results
Our redesigned website receives more website traffic, and thanks to consistent calls to action, we have potential clients scheduling free consultations each month. The current advertising budget to boost social media posts is less than half of the previous budget, yet results in more promising clients thanks to our sharpened messaging. Scroll down to see screenshots and visuals!
Rebranding, including logo design
Before
Mayra was trying to capture a human element in her logo, but it lacked the dynamic warmth of her services.
After
Our Creative Director Richard Sanderson took inspiration from a painting Mayra had created, as well as this quote from one of our conversations:
“My foundation and who I am is made of so many things. I’m impacted by the times, culture, finances, religion, gender roles, and generations of family trauma spanning decades and decades. I’m not just one of these things, but all of it at once—layers on top of layers. I see everyone like that.”
Website redesign
Before
The MINDplexcity website was text-heavy with disjointed stock photos, and lacked a clear call to action.
After
Using the new branding as a guide, we created a website with a clear funnel and organized Mayra’s beautiful writing to be easier to digest.
Social media strategy
Before
Mayra was struggling to express herself on social media in a way that felt authentic.
After
We work closely with Mayra to create posts that are educational, approachable, and engaging. It hasn’t been long, but we’re already seeing results!
Paid Promotions
Before
Mayra worked with another agency on paid promotions. She spending hundreds of dollars per month, and was struggling to see results.
After
Mayra spends less than half of what she used to on her paid promotions budget, and receives more inquiries from potential clients.
Ready to see what MCA can do for you? Reach out for your free consultation!
