Digital Redesign Case Study: Moneytree Inc.

Moneytree has a loyal consumer base, but struggles with wider reputation and conducting their online presence with regulation restrictions. Luckily, we were feeling up to the challenge!

Pain Points

Being a short-term lender comes with a lot of misperceptions about how the company helps their customers. The company was starting to see a decline in their customer base.

Goals

We needed to address key demographics and also help bring the company into the digital age while maintaining the retail presence.

Solution

We started by segmenting the audiences based on products and services. We revamped their website, created an intranet to help connect business functions between retail stores and the corporate offices, and launched a digital internal site delivering daily content to engage, inform and incentivize the retail teams. We developed and launched the company core values with marketing materials, training, games and competition. We created a new marketing channel, email, by setting up mechanisms and processes for email/data capture and management, reputation management and deployment. Additionally, we worked with HR to launch their new applicant tracking system. We also worked with the product team to enhance the online experience loan. We also launched a new platform to manage store hours and updating information. We supported large internal all-hands events designing marketing and presentation materials, coordinating event look and feel and recapping events. We managed quarterly events for the Executive Circle, producing materials and coordinating logistics. We launched an external customer blog. We developed a new brand look and feel, messaging and personas. Manage all internal and external communication and development of materials during COVID.

Results

During the first few months of launching the email channel, we generated over $200k in revenue. The launch of the core values was successful and widely adopted company wide. The daily internal portal received over 1,000 daily visits. Online loan submissions went up 15%. The application of the new system to manage online store hours and updates, saved over 30 mins per change.