Influencer Marketing Case Study FAQ’s

Influencer marketing can be confusing and hard to navigate, especially as a small business. That’s why today we’re talking with our influencer marketing specialist, Haley, about our recent and successful influencer collaboration with our client, Altura. 

How do you go about finding potential influences/ how did you decide on this one (The Emerald Palate) to collaborate with Altura?

While there’s a lot of software out there that can help find influencers, I honestly find there’s no replacement for simply digging around the corners of social media. I’ll often go to instagram and TikTok first, searching specific target keywords related to the client’s business or specific niche areas. Anyone can have a large following, but you have to look deeper at the numbers. Engagement is so much more important than the size of your following, which is why micro/mid-size influencers can be so powerful. Ultimately, you’re looking for someone who has a loyal and engaged community that trusts their opinions. That’s exactly what led us to Adria, AKA Emerald Palate. She does have a large following, but more importantly, she is one of the most well-respected and trusted voices in the greater PNW food scene. She covers a wide range of cuisines and regularly covers higher end/fine dining restaurants, so we knew Altura would resonate well with her audience and felt like a natural fit. 

What did compensation for the influence look like?

Adria was gifted a complementary multi-course tasting experience and a glass of wine in exchange for social media coverage on Instagram stories. However, Adria enjoyed her experience so much that she went above and beyond with her deliverables. She also generously shared an extensive Instagram Reel detailing her experience and included Altura in her popular blog post detailing Seattle’s best fine dining restaurants. 

How were the results measurable? Is there a clear before/after?

Yes, Altura saw some amazing results from this partnership! After Adria shared the Instagram Reel (which received over 20,000 views in under 24 hours), Altura gained over 180 new Instagram followers; account engagement increased by 66% and reach increased by 31% month-over-month. The partnership also had a tangible impact on sales, which spiked immediately following Emerald Palate’s coverage: revenue from gift cards that month was up 417% year over year. 

How does this affect your influencer marketing strategy for Altura in the future?

This partnership is proof that influencer marketing works: it doesn’t just drive awareness, but it puts “butts in seats” as we like to say. This partnership was part of a pilot for Altura since they are new to influencer marketing, so this success is powerful fuel for expanding the program. We’ll definitely be looking for more partners similar to Adria, but will also aim to work with a variety micro influencers to continue drawing in new customers across the Seattle area and northwest region. 

If you want your business to get to work with the incredible Haley Anthony, book your consultation with us now and we’ll find you a great influencer marketing collaboration!