What Does the Rise of Artificial Intelligence Mean for Your Business? 

Robot hand touching human hand

Everyone’s talking about one thing in the tech world right now: Artificial Intelligence (AI). You’ve probably heard about ChatGPT or used it yourself, played with a filter on TikTok or Instagram that makes you look 20 years older or shows you what you would have looked like in the 1800’s, or even just used Siri or Google Assistant on your phone. These are all everyday AI advances that have been introduced into your life whether you’ve realized it or not, and it’s only becoming more integrated into our society.

But what does the rise of AI actually mean for those of us with businesses? Does it signal a crisis and the end of our careers? Is it a miracle product revolutionizing business, if we’re smart enough to use it? The answers may surprise you.

1. Efficiency

AI is changing how businesses function by helping companies become increasingly more efficient. By relying on AI to provide a customer service interface or chat feature, you can provide your customers with quick service 24/7. This means your business can provide fast and hyper-personalized information and suggestions to customers in seconds, regardless of your business hours. AI is also being developed to respond to customer emails and inquiries.

All of this sounds super exciting. But as you may have heard, there’s still ways to go before this feature will truly be a trustworthy part of your business.

2. Content assistant

AI such as ChatGPT can also help companies brainstorm content like newsletters, blog posts, and social media captions. By regularly communicating with consumers, businesses can foster a better relationship and create a stronger sense of loyalty for those who patron their business.

Of course, if you create content solely using ChatGPT, hit “copy” and “paste,” then post unedited AI content, your savvy customers will be able to tell. This is also a dangerous thing to do, as we already know that AI is prone to biases, inaccuracy, and factual errors.

3. SEO enhancer

AI can help minimize mistakes and dead ends on your website. There are tools to scan your website for broken links, bugs, and inaccuracies, so you can fix them in no time. Some applications are even able to fix the changes as they see them for more minor issues like misspellings and bugs. This limits the amount of time employees have to spend doing menial work and can get back to the more important parts of their job. 

4. Just another tool for your toolbelt

It’s a lot of good news and less good news, right? But at the end of the day, there’s really no reason to fear AI. Consider it another tool to assist many parts of your business, from content creators to social media managers to website developers.

5. Don’t let AI work unsupervised

For right now, AI has a long way to go, so use it to your advantage and proceed with caution. Always make sure to fact check, hone the copy it creates, and have an expert look at anything AI made before you let it represent your business. 

6. Forecast: AI makes us crave creativity

An abundance of boilerplate content makes us as consumers crave an authentic, creative, human voice. This means they’ll likely choose the business with a more engaging, human touch, than one of the dozens of businesses with indistinguishable websites and social media presences.

Have marketing needs that AI simply can’t fill? Contact us to see how we can be of help!

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