Why Outsource Your Marketing Needs?
Marketing is crucial because it helps people find your business, know what goods or services you offer, and helps customers to decide whether they want to patronize your business. Marketing also helps build your reputation and relevance, and can distinguish you from competitors. Essentially, if you’re not putting time and effort into your company's marketing, you may not be in business much longer.
But not every business owner is equipped to handle their own marketing (and some prefer not to!). This is where outsourcing comes in. Outsourcing is when you hire external marketing professionals to handle your company's marketing strategy and execution. Today, we’re talking about the advantages of outsourcing and when it’s time to make the switch.
1. More time for you to focus on what you do best.
One of the biggest advantages of outsourcing your marketing needs is simple: you don’t have to do it! Unless you’re a marketing agency, you likely started a business because you have certain talents and areas where you shine. Why not focus on your strengths to drive your business forward and let someone else take care of the rest?
2. Outsourcing can save you money in the long run.
When you’re weighing the merits of doing a job internally vs hiring outside help, consider the price of recruiting, interviewing, hiring, and training your marketing professionals; not to mention the time it will take to develop your own marketing systems, strategy, and expectations! Pass the torch to experts who are ready to present a plan. Once you weigh in and give approval, they can begin the work immediately while also project managing themselves.
3. Experts stay on top of their field so you don’t have to.
Outsourcing means you can benefit from the software and tools marketing agencies have access to that your typical in-house team doesn’t. Agencies can easily do things like review marketing performance from leads and generate revenue, determine the most effective strategies, and convey return on investments to company decision makers easier and more often with their tools and software. Marketing agencies are also more likely to be up-to-date on marketing trends, meaning your business will be too!
4. Benefit from laser focus.
By necessity, employees of small businesses end up wearing multiple hats. By being solely focused on marketing, agencies can be much more efficient and faster than in in-house marketing teams. This is partially because of the tools they have, but also because they’re not involved in other aspects of the business. They won’t get caught up in other responsibilities or company events and trainings which can delay deliverables.
5. Sometimes an outside perspective is best.
It can be easy for an in-house marketing team to get stuck in a rut, whether by sticking to marketing strategies that have worked in the past, or from genuine attempts to please upper management. By outsourcing, you’re working with a team of people who have worked across a diverse array of fields and therefore have dozens of different strategies and tactics that they can apply to your business. An outside perspective also gives you the ability to hear ideas and takes by someone not directly affiliated with the company, which can lead to cutting-edge marketing campaigns and ideas, and being told directly when something isn’t working. Along with an outside perspective, agencies also have a portfolio of clients, meaning they’re well-informed in what does and doesn't work. This prevents some of the trial and error an in-house marketing team will have to go through before they find their footing.
If you’re not outsourcing your marketing, your business is likely missing out on reaching its full potential. We want to see you thrive! For any questions about outsourcing or if you’re curious about what we might be able to do for you, reach out via our Contact page!