What’s SEO and Why Does it Matter?
SEO is likely a term you’ve heard get thrown around in the marketing world from time to time. SEO stands for search engine optimization, but what does that mean and why is it important for your website to maximize SEO to the best of your ability? We’re getting into that and all things SEO, keep reading to find out!
What is SEO?
Search Engine Optimization is essentially what makes your website show up when a user searches for something pertaining to your business. The better your search engine optimization, the higher up on the search list your website will be.
Why does SEO matter?
Search engines like Google have algorithms that crawl websites based on topics. When a user searches for a specific topic, Google tries to find the most relevant content on websites, or an ad someone paid for related to the key word. So, you want to maximize it to always be as high up on a search list as possible. Ideally within the “top fold” which is the first four websites listed that users don’t have to swipe to see.
SEO Tips:
For more organic traffic you want to optimize SEO in terms of your businesses key words, industry, services, etc. Keywords should be related to things you're selling or promoting. Aspects your website should have to maximize it include: alternative tabs, embedded text on images with keywords , metatags, headings, alt descriptions, a blog, more content is better. You can also submit a sitemap to the engines! a blog! Keyword density is also important, it’s how many times those words appear in a paragraph or on a page. Don’t go too over the top with keywords though or the search engines will dock you.
Should you outsource SEO needs?
SEO Is a science and an art, unless you’re really going to spend the time mastering it, bring someone who specializes in it in to do an SEO audit and see what is and isn't working and what can be improved. There's no shame in working with someone! SEO rules are constantly changing and it's their job to know what to do.
If SEO seems too overwhelming, don’t sweat it! Contact us and let us do an SEO audit for you! Contact us at mca-marketing.com/contact