SEO For Small Businesses
SEO (search engine optimization) is a necessary evil for all small business owners. Being able to use SEO to your advantage can drive more users to your site, make your website easier to navigate, boost you in search results, and make your website accessible to all users. Good website design helps pave the way for SEO working in your favor but there's more you can do. That’s what we’re talking about today! What website elements to include when building your website to naturally boost SEO.
Responsive Design:
Having a website that can adapt to all screens (phones, laptops, tablets, desktops) can help boost your ranking. The search engine knows your website can provide a well structured site no matter what a user is searching on.
Optimize Loading Speed:
Faster = better in the SEO world. Minimizing image sizes, reducing HTTP requests, and leveraging browser caching are all backend ways to improve your website's speed.
Logical URL Structure:
Make sure the URLs attached to your website are as short, clean, and relevant as possible. For example, this blog you’re reading’s URL is mca-marketing.com/blog, our company name plus the part of the website you’re on! This clarity will boost you in SEO over websites with URLs ending in random numbers and letters.
Internal Links and Image Optimization:
Link related content throughout your website! This helps users navigate your website more effectively and efficiently and helps search engines crawl your site with ease. Similarly, image optimization like descriptive file names and alt tags help your website pop up under a wider range of searches and help search engines find you.
Have Quality Content:
While quantity is important in the SEO world, quality is arguably more important. Making your content easy to read, with engaging layouts and a diverse array of topics will boost you more than an opposing website with triple the content but less effort put in.
These are just a few of the many ways you can use SEO to organically boost your website. It’s key for small businesses, but takes a lot of time and effort. If it’s not something you’re interested in doing though, no worries! That’s why we’re here. Book your consultation now at mca-marketing.com/contact and have us take care of all your SEO woes.